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Reevaluate Your Brand to Appeal to Next-Gen Donors
Foundation: Global Fund for Women, Tides Foundation
Millennials and Gen Zers are giving more money to charities than ever before, and nonprofits need to appeal to them in a big way, writes Adrian Power at NonProfit PRO.
"In order to earn even one quick look from Gen Zers 59% of whom donate based on messages or images they see on social media organizations must have an authentic, visually appealing, and captivating brand," he writes.
Among his tips: Find out what makes your organization unique.
"This will allow you to get at the heart a broad range of touch points such as why people volunteer or donate to your cause, what keeps employees engaged, and what makes your organization stand out amongst competitors that all weave into your identity," he writes.
Your logo.
Your name and logo should capture the essence of your cause, but if it's been around for a while, you may not be capturing that essence anymore.
Find out what your core mission is.
Find out what makes your organization unique.
Find out what makes your organization different.
Find out what makes your organization different from other organizations.
Find out what makes your organization different from other organizations.
Find out what makes your organization different from other organizations.
Find out what makes your organization different from other organizations.
Find out what makes your organization different from other
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Selected Foundation News
A customized collection of news from foundations from around the Web.
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Spotlight
Keeping Half the Profits Beats Non-profits for Social Impact
Melbourne social enterprise Who Gives A Crap sold nearly 3 million rolls of toilet paper in 2014/15 and gave half the proceeds to WaterAid Australia, but co-founder Simon Griffiths says the donation would have been less had the startup adopted a non-profit model when it launched two years ago.